Website Redesign Services That Modernise Your Site Without Losing Rankings
Most redesigns destroy hard-earned Google rankings because developers forget to migrate SEO. I rebuild your site for speed, mobile, and conversion — while preserving every URL, backlink, and keyword you already rank for. Starting at $600. $0 upfront payment.
What does a website redesign actually involve?
No jargon. No fluff. Here is exactly what you are buying.
Direct Answer: A website redesign is a structured technical and visual rebuild. It starts with an audit of your existing performance, followed by a new layout, mobile optimisation, and — most importantly — an SEO migration plan. A proper redesign moves your content to a faster, cleaner platform without losing the search rankings you spent years building.
Why Most Website Redesigns Destroy Rankings
If your developer doesn’t plan for SEO migration, your traffic will drop. Here is what I fix.
Broken 301 Redirects
When you change a URL and don’t set up a 301 redirect, you lose the backlink equity and historical ranking of the old page. I map every old URL to its new destination before launch.
Bloated Page Builders
Redesigns often swap a fast site for a slow one because they move to heavy page builders. Every extra script and CSS file hurts your Core Web Vitals and Google ranking.
Mobile Layouts That Break
Over 60% of web traffic is mobile. If your redesign looks good on a desktop but fails on a phone, Google’s mobile-first index will penalise you. Every build I deliver is mobile-first.
Lost Structured Data
Schema markup (FAQ, LocalBusiness, Product) tells Google what your page is about. Redesigns often strip it out by accident. I rebuild and validate your schema from day one.
What’s Included in My Redesign Service
Not just a fresh coat of paint. A structured rebuild designed to protect and improve your rankings.
1. Technical SEO Audit
Before changing anything, I document your current rankings, backlinks, and top-performing URLs. This is your baseline.
2. Modern Design & UX
A clean, mobile-first layout built around your conversion goals — not just visual trends.
3. Clean Development
Custom-built or lightweight WordPress. No template bloat. Fast, secure, and easy for you to manage.
4. 301 Redirect Map
Every old URL is mapped to a new one, so Google passes your existing ranking power straight to the new page.
5. Core Web Vitals QA
Before launch, I test LCP, INP, and CLS on real devices. If it’s slow, it doesn’t go live.
6. Launch & Monitoring
Sitemap submitted to Google and Bing, schema validated, and 2 months of free monitoring included.
Website Redesign Pricing
Agencies typically charge $10,000–$30,000 for a redesign. I deliver a custom rebuild from $600, with $0 upfront.
Starter Refresh
- ✓ Up to 5 pages
- ✓ New modern layout
- ✓ Mobile responsive
- ✓ Basic SEO migration
Business Transformation
- ✓ Up to 10+ pages
- ✓ Full SEO audit & setup
- ✓ Lead capture integration
- ✓ Speed optimisation
Complete Overhaul
- ✓ Unlimited pages
- ✓ Advanced SEO migration
- ✓ AI integration ready
- ✓ Post-launch support
All projects include a written quote before work begins. Request a custom quote →
Template Redesign vs. Custom Rebuild
The difference between changing colours and fixing the engine.
Website Redesign FAQ
Straight answers to the questions I get asked most.
Not if the redesign is done correctly. The reason rankings drop is almost always a lack of SEO migration — specifically, broken 301 redirects and lost schema markup. I document your existing URLs and rankings before touching the design, and map every old URL to its new equivalent before launch.
My Starter Refresh begins at $600 for up to 5 pages. A full Business Transformation with SEO migration and lead capture starts at $1,499. Custom platforms with advanced integrations are $2,500+. Every project gets a fixed quote before work begins. $0 upfront payment.
A basic 5-page redesign takes 5–10 business days. Larger projects with custom features, ecommerce, or complex migrations take 2–4 weeks. I provide a firm delivery date in writing before any work begins.
Yes. The Starter Refresh is designed specifically for this — it updates the layout, mobile experience, and performance while preserving your existing text and images.
I work iteratively. You see the design on a live staging link before I build the final code. One revision round is included before launch, and I don’t move to development until you are satisfied with the visual direction.
Ready to Redesign Without Losing Traffic?
Let’s discuss your project. I’ll give you an honest assessment of the right approach for your budget and timeline. Book a free 20‑minute call.
